- Apple is pressuring India to delay the EU-like rule on shared chargers
- The American big is in search of extra time in India after the EU deadline
- Apple says manufacturing targets tied to the incentives could also be affected
- India says new shared shipper rule is within the curiosity of customers
Unique: Apple warns EU-style charger guidelines in India will hit native manufacturing goal
by lullapedia ·
NEW DELHI, Dec 5 (Reuters) – Apple Inc has informed India its home manufacturing targets might be met if New Delhi follows the European Union and requires that present iPhones have common charging ports, a authorities doc reveals because the U.S. know-how firm takes on lobbying. Large for exemption or postponement.
India desires to implement an EU rule requiring smartphones to have a common USB-C charging port, and has held talks with producers about introducing this requirement in India by June 2025, six months after the EU deadline. Whereas all producers together with Samsung (005930.KS) have agreed to India’s plan, Apple is pushing again.
Apple has for a few years provided a singular Lightning connector port on its iPhones. Nonetheless, the European Union estimates that the only charger answer will save about $271 million for customers, and India mentioned the transfer will cut back e-waste and assist customers.
In a closed-door assembly on November 28 chaired by India’s Ministry of Info Know-how, Apple requested officers to exempt present iPhone fashions from the foundations, warning that they’d have problem assembly manufacturing targets set beneath India’s production-linked incentive (PLI) scheme, the newspaper reported. British Each day Mail. Minutes of the assembly seen by Reuters.
PLI is a flagship undertaking of Prime Minister Narendra Modi and presents India’s electronics producers monetary incentives for brand new investments and extra cellphone gross sales yearly. It has been broadly utilized by Apple suppliers akin to Foxconn (2317.TW) to increase iPhone manufacturing within the nation.
“If the regulation have been utilized to earlier fashions of cell phones, Apple wouldn’t be capable of meet the PLI targets,” the submitting quoted product regulatory and compliance executives as saying of their opposition to the foundations.
Apple didn’t specify the manufacturing impression on the assembly, and the IT Ministry determined to evaluation its request and attain a call later, two folks acquainted with the discussions mentioned.
Neither Apple, whose lobbying efforts are being made public in India for the primary time, nor India’s Ministry of Info Know-how, responded to Reuters’ requests for remark.
The design can’t be modified
India is seen as Apple’s subsequent progress frontier after China.
Famend Apple analyst Ming-Chi Kuo estimated that between 12 and 14% of iPhone manufacturing in 2023 might be from India, with the quantity set to rise to as a lot as 25% subsequent yr.
When it comes to market share, Apple represents 6% of India’s booming smartphone market, in comparison with simply 2% 4 years in the past. Apple suppliers have expanded their amenities and are manufacturing many of the iPhone 12, 13, 14 and 15 fashions in India for home gross sales and exports, based on estimates from Counterpoint Analysis.
Solely the iPhone 15 has the brand new common charging port. The doc confirmed that Apple informed Indian officers on the assembly that “the design of earlier merchandise can’t be modified.”
Prabhu Ram, head of the trade intelligence group at CyberMedia Analysis, mentioned that buyers within the price-conscious Indian market choose to purchase older fashions of iPhones, which often change into cheaper with new launches, and India’s push for a shared charger in older fashions might obtain the corporate’s targets. Apple.
“Apple’s fortunes in India have been primarily tied to the older technology of iPhones,” he mentioned.
The EU’s port transport guidelines begin in December 2024, and India desires to conform by June 2025.
Apple informed officers it might adjust to that timeline if present fashions have been exempt from the foundations, however would wish 18 months after 2024 if not.
The minutes quoted Apple executives telling authorities officers: “A standard transition interval needs to be given… bearing in mind product design timelines.”
(Reporting by Aditya Kalra and Munsif Vengattil – Making ready by Muhammad for the Arabic Bulletin) Enhancing by Susan Fenton
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Aditya Kalra is Company Information Editor for Reuters in India, the place he oversees enterprise protection and reporting on a number of the world’s largest firms. He joined Reuters in 2008 and lately has written tales on challenges and techniques for a variety of firms – from Amazon, Google and Walmart to Xiaomi, Starbucks and Reliance. He additionally works extensively on investigative tales which might be reported in depth.
Munsif Vengatil is Reuters’ India know-how correspondent, based mostly in New Delhi. It traces how policymaking is impacting India’s know-how enterprise, and the way the nation is now competing extra aggressively to be a pressure within the world electronics provide chain. He additionally experiences repeatedly on main tech giants, together with Fb and Google, and their methods and challenges in the important thing Indian market.