(Reporting by Yelin Mu and Brenda Goh – Ready by Muhammad for the Arab Bulletin) Edited by Miral Fahmy
Apple’s gross sales quantity outperforms Huawei and Xiaomi’s efficiency on Chinese language Singles’ Day – knowledge
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BEIJING, Nov 23 (Reuters) – Apple noticed a decline within the variety of smartphones offered through the current Singles’ Day buying pageant in China, lagging behind its native rivals Huawei and Xiaomi, which recorded sturdy will increase, knowledge from Counterpoint Analysis confirmed.
The variety of Apple smartphones offered fell 4% 12 months over 12 months through the two-week gross sales from October 30 to November 12, the analysis consulting agency mentioned on Thursday. Compared, the variety of models offered by Huawei (HWT.UL) and Xiaomi (1810.HK) rose by 66% and 28%, respectively, year-on-year throughout the identical interval.
It mentioned the will increase for Huawei and Xiaomi helped drive a 5% year-on-year improve within the complete variety of Chinese language smartphones offered through the promotion interval.
Apple’s newest iPhone 15 mannequin begins at 5,999 yuan ($832), whereas Huawei’s Mate 60 smartphones begin at 5,499 yuan ($763). Xiaomi’s newest Mi 14 smartphone begins at 3,999 yuan ($555).
Huawei and Apple didn’t instantly reply to requests for remark.
Chinese language e-commerce platforms comparable to Alibaba (9988.HK) and JD.com (9618.HK) didn’t publish gross sales figures for the Singles’ Day pageant, having deserted the observe final 12 months, though JD.com mentioned the worth of transaction quantity Apple merchandise exceeded 10 billion yuan ($1.39 billion) on its platform throughout this era.
A Xiaomi spokesperson mentioned the corporate achieved a cumulative gross merchandise worth of greater than 22.4 billion yuan through the buying pageant.
China’s smartphone market is poised for a rebound, with analysis agency IDC saying it expects year-on-year gross sales development within the fourth quarter after ten straight quarters of declining shipments, analysts mentioned.
Competitors between smartphone fashions has intensified earlier than the annual buying occasion, as main Chinese language e-commerce platforms provide large reductions on iPhones produced by Apple through the gross sales interval.
Apple launched its iPhone 15 sequence in late September, roughly a month after Huawei launched its Mate 60 smartphone line powered by Huawei’s independently developed superior chip.
The Mate 60 sequence has acquired important patriotic assist in China, the place followers say it reveals how Huawei has managed to beat years of US export controls that originally crippled its smartphone enterprise.
Xiaomi launched its flagship Mi 14 smartphone sequence in late October, with CEO Lei Jun revealing that gross sales of the brand new line exceeded a million models after its launch.
Along with going through competitors from native rivals, Counterpoint analysts attributed Apple’s sluggish efficiency to produce chain points which have restricted the supply of recent iPhone 15 fashions.
“Apple is enhancing in comparison with final month, nevertheless it appears there are nonetheless constraints when it comes to provide,” mentioned Evan Lam, senior manufacturing analyst at Counterpoint, including that he expects the scenario to return to regular quickly.
($1 = 7.2111 Chinese language yuan)
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Brenda Goh is Reuters’ Shanghai bureau chief and oversees company information protection in China. Brenda joined Reuters as an intern in London in 2010, and has reported tales from greater than a dozen international locations. Contact (solely used for Sign): +442071932810