The iPhone 15 sells report models, which is double its predecessor
Keen prospects wait in entrance of the Apple Retailer in Myeongdong, central Seoul, to buy the iPhone 15 sequence, on October 13, the product’s launch day in Korea. (Yonhap)
Apple’s iPhone 15 sequence, which was launched final month in Korea, recorded gross sales that far exceeded these of its predecessors within the native market, regardless of the controversy surrounding its efficiency and cooling.
In its first 4 weeks of launch, the usual iPhone 15 bought greater than twice as many models because the iPhone 14 did throughout the identical time interval final yr, in response to market analysis agency Atlas Analysis & Consulting. Within the 4 weeks following its launch, the usual iPhone 15 bought 130.6 p.c greater than the usual iPhone 14 in the identical time interval final yr.
The entire gross sales numbers for the iPhone 15 sequence over the 4 weeks since its launch on October 13 had been 41.9 p.c larger than these posted by the iPhone 14 sequence over the identical time interval.
Atlas didn’t present particular gross sales numbers for the iPhone 15 sequence. However the firm mentioned that the lower-priced gadgets are promoting comparatively higher, and the rise in demand for the higher-priced iPhone 15 fashions has been on the gradual aspect. Among the many full sequence — which incorporates the iPhone 15, iPhone 15 Plus, iPhone 15 Professional, and iPhone 15 Professional Max — the usual mannequin accounted for a full 30.7 p.c share when it comes to quantity.
The Professional phase, which usually accounts for half of whole iPhone gross sales, bought solely 14.2 p.c extra models than the iPhone 14 Professional final yr, displaying the bottom charge of improve among the many 15 fashions of the sequence. iPhone 15 Professional accounted for 47.9 p.c of the sequence’ whole gross sales quantity.
Gross sales quantity for the iPhone Professional Max jumped by 42.3 p.c, and 28.2 p.c for the iPhone Plus in comparison with the sequence model final yr.
The enthusiastic response from the native viewers represents a stark distinction to Apple’s failure to take off within the Chinese language market.
In response to German market researcher GfK, early gross sales figures for the iPhone 15 sequence after its launch in China in September fell by 6 p.c in comparison with gross sales figures for the iPhone 14 sequence throughout the identical time interval final yr. Hong Kong-based Counterpoint Analysis reported that gross sales numbers for the iPhone 15 sequence fell by 4.7 p.c within the 17 days since its launch, in comparison with the identical variety of days following the launch of the iPhone 14 sequence final yr.
Nevertheless, such a efficiency is just not fully sudden given the nation’s tense relationship with america, which is driving a nationalistic shopping for setting.
Though particular numbers weren’t revealed, after the corporate’s fiscal fourth-quarter earnings had been introduced on November 2 (native time), Apple CEO Tim Cook dinner instructed CNBC that the iPhone 15’s efficiency was higher than the iPhone 14’s efficiency final September.
“When you take a look at the iPhone 15 for that point interval and evaluate it to the iPhone 14 for a similar time in the identical quarter final yr, the iPhone 15 carried out higher than the iPhone 14,” Cook dinner mentioned.
By Jeong Hae Jeong and Kim Juyeon (kim.juyeon2@joongang.co.kr)
