Let’s get phygital

The Exponential Cupra expertise is a wierd intersection between digital actuality and bodily actuality – it is not fairly like Actual Racing or Gran Turismo, however it’s not fairly like paying for a observe day and placing your treasured steel in danger.

The model’s motorsport director, Xavi Serra, says it is the experimental formulation that may ship a racing expertise for purchasers and fans – and it does not should be restricted to this particular automotive on this particular observe.

“When you take an atypical driver like one in all us, or perhaps a participant who does not have a driving license, it is actually superb as a result of they’ll nearly expertise motorsport emotions in an electrical automotive. So, one thing in between might be potential,” he mentioned, noting that the {hardware} used is actually The identical ones you discover in high-performance house computer systems.

“In the meanwhile, that is for present. However we will alter this for hundreds of thousands of circuits, even right here in the identical place – each time you cross the ‘digital tunnel’, you may be in a unique place, with a unique structure, so the automotive might want to drive on totally different strains. “It is limitless, you possibly can wander eternally elsewhere,” Mr. Serra mentioned.

“We are able to convey video games – our drivers right here can compete towards folks at house, on a constant foundation. They’ll problem one another, we will have one automotive right here, one automotive in Barcelona,” he mentioned. “It could be nice if there was this merging of the bodily And the digital – this ‘bodily’ factor – can actually be one thing.”