Apple has misplaced its 20-year reign as the only real winner of the US Satisfaction Index

The American Buyer Satisfaction Index (ACSI) has launched its 2023 research of electronics and residential home equipment. After Apple remained the only real winner within the PC class for 20 years in a row, this yr’s contender caught up and was pressured right into a tie.

ACSI printed the brand new report as we speak primarily based on greater than 14,000 contributors (randomly chosen) from July 2022 to June 2023. The PC class consists of desktops, laptops and tablets.

Total, Apple’s Mac and iPad expertise scored 83, three factors increased than the PC common of 80 this yr. And 83 factors increased than Apple has earned up to now two years.

Apple loses its solely crown for buyer satisfaction

Nevertheless, for the primary time in twenty years, Samsung tied with Apple for first place because it jumped two spots year-on-year within the research.

Samsung shares rose 2%, tied with Apple (up 1%) with an ACSI rating of 83. That is the primary time since 2003 that Apple doesn’t maintain the highest spot alone. Samsung’s sturdy general efficiency is underpinned by elevated buyer satisfaction with its Galaxy Tab choices. Whereas general pill satisfaction fell this yr, Samsung improved 6% to a rating of 85.

Dell and Acer got here in second and third place. Listed below are the complete outcomes:

As for the units that scored highest, desktops had the very best general rating of 84, laptops got here in second with 80, and tablets had the bottom common rating of 76.

For these interested by how all of the metrics contribute to the general outcomes, listed below are the ten PC attributes that ASCI measured:

Here is how these classes rank when damaged down by desktop, laptop computer, and pill:

9to5Mac takes

It is a robust one for Apple. For many years, its finely tuned {hardware} and software program in Mac and iPad have delivered what shoppers think about the very best PC expertise.

Now — no less than in accordance with this group of greater than 14,000 contributors — Samsung is providing an equal expertise.

Curiously, Apple usually quotes buyer satisfaction scores of 98 or 99% for its units from 451 Analysis in its quarterly earnings calls. Nevertheless, research like ASCI are prone to be extra real looking of their outcomes than people who present practically 100% satisfaction. We beforehand lined why that is.

what do you suppose? Has Samsung tied with Apple for first place on the subject of computer systems and tablets? Or does Apple nonetheless have the very best PC expertise? Share your ideas within the feedback!

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