AI Briefing: Tech giants construct new enterprise instruments and partnerships as startups race to compete

Unsurprisingly, generative AI took heart stage throughout final week’s Google Cloud Subsequent, a three-day occasion that precedes different main tech occasions this fall, together with Apple, Salesforce’s Dreamforce, Meta Join, and Adobe Max. Nevertheless, it was simply one in every of many AI-related occasions that hit the information cycle final week because the race to construct and arrange AI continues at breakneck velocity.

What occurred in Google Cloud Subsequent:

  • Google additionally introduced a number of updates to its AI platforms equivalent to Vertex and Duet, whereas additionally revealing new or expanded partnerships with firms equivalent to Nvidia. In his opening remarks, CEO Sundar Pichai stated that “tens of 1000’s of builders” are utilizing greater than 100 AI fashions on Google Vertex whereas greater than 1 million persons are already utilizing generative AI options in Google Workspace.
  • Together with all of the discuss the advantages of AI, Pichai stated the corporate can also be creating methods to mitigate dangers together with a brand new “watermark” for AI-generated photographs to assist distinguish and confirm what’s computer-generated and what is not.
  • Executives from dozens of firms joined Google on stage to speak about their partnerships, together with Normal Motors, IHOP, Boston Crimson Sox, City Outfitters, Estee Lauder, GE Home equipment, and FOX Sports activities. Others embrace Six Flags, which introduced plans to combine Google’s generative AI instruments into the theme park’s cell app and web site later this 12 months to create chatbots that reply questions and assist guests plan their day with personalised suggestions.

Startup Information

  • Jasper AI was one in every of many AI startups to announce new merchandise and collaborations at Google Cloud Subsequent. New integrations for Google Workspace embrace methods for entrepreneurs to create and edit content material by way of Jasper immediately inside Google Docs and Google Sheets. Different firms now collaborating with Jasper embrace Make and Zapier – which can assist automate duties on completely different platforms – and Webflow, the place customers can entry Jasper immediately by way of the visible growth platform. “The interoperability helps lengthen Jasper’s attain and helps it diversify sufficient throughout a spread of platforms,” stated Megan Kenny-Anderson, Head of Advertising. “You do not wish to put all of your eggs in a single basket with regards to selecting a supply or mannequin. It creates extra flexibility than should you did not. When you’ve got this sort of steady innovation, steady diversification of sources, it creates every kind of higher outcomes for customers: higher reliability, extra versatility when it comes to what these fashions are good at.
  • Previously week, a number of marketing-focused AI startups have raised new funding or introduced acquisitions. Textual content-generation startup AI21 has raised $155 million from buyers together with Google, Nvidia and Samsung Subsequent. Superframe, a startup that makes use of AI chatbots to simplify Salesforce configurations, has raised one other $5 million. In the meantime, Hightouch, the client information platform operator, introduced that it has acquired a brand new funding from Databricks, which additionally lately acquired AI platform MosaicML.
  • For all of the hype round generative AI, a brand new report from CB Insights discovered that funding for AI general fell 38% between the primary and second quarters of 2023, totaling about $9.4 billion. Marco Pimentel, director of promoting at Redbrick (which acquired AI video generator Animoto final month), stated he is heard that some buyers are unwilling to fund tech startups proper now due to uncertainty about whether or not new startups will be capable to. Competing towards giants with regards to information “Every part strikes so quick, and if we’re data-driven, it’ll be actually troublesome for a few of these startups to construct a value-protected firm sooner or later,” Pimentel stated.

Information from different giants

  • Google wasn’t the one tech big asserting new enterprise-level instruments powered by generative AI. A day earlier than the beginning of Cloud Subsequent, OpenAI introduced ChatGPT Enterprise, which provides firms new options and methods to guard non-public information. (Though firms’ issues about information have been cited as a serious danger issue, OpenAI stated that 80% of Fortune 500 firms have adopted ChatGPT since its launch lower than a 12 months in the past.)
  • The brand new partnership between IBM and Salesforce goals to mix their capabilities on various fronts. Moreover integrating experience from IBM Consulting, firms may also combine Salesforce’s Einstein with IBM’s WatsonX platform for duties equivalent to information mapping and new integrations throughout Gross sales Cloud, Advertising Cloud and Slack. The partnership is a “very related transfer” to how Salesforce has approached previous know-how developments, stated Amy Hirst Caudel, Vice President of Associate Alliance Administration at Salesforce: “It is how we leverage the experience of our companions who’re deep within the business and deep of their enterprise.” For purchasers to shortly discover appropriate use circumstances for this know-how and make it adoptable.

Model, company and media information:

  • Within the realm of retail, Walmart has additionally begun rolling out new AI instruments by giving 50,000 workplace staff an revolutionary AI software. In the meantime, Amazon says it’s utilizing generative AI to coach Amazon One — the tech big’s biometric readers which have been deployed at locations like Complete Meals — tips on how to acknowledge customers’ palms. (Final month, Amazon additionally introduced different AI instruments, together with a brand new technique to summarize product evaluations.)

Regulatory updates:

  • US Senator Chuck Schumer plans to carry a synthetic intelligence discussion board with senior leaders from all main tech firms that shall be held behind closed doorways later this month. Nevertheless, some famous that the visitor checklist appeared principally heavy on tech executives however too gentle on researchers or shopper and labor advocates.
  • The UK Home of Commons has printed a 50-page report that explores potential methods to control AI – with particular suggestions specializing in privateness, bias, mental property, workforce disruption and AI transparency.
  • The US Copyright Workplace has opened a public remark interval for anybody who needs to deal with issues concerning the influence of synthetic intelligence on mental property. In its prolonged announcement printed final week, the Copyright Workplace known as on stakeholders to deal with 4 key points: utilizing copyrighted works to coach AI fashions; the power of AI-generated materials to acquire copyrights; potential infringement liabilities of AI techniques; and processing AI output that mimics the id or fashion of human artists. (Written feedback shall be accepted till October 18th and responses shall be accepted till November fifteenth.)

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