Apple iPhone 14 Professional Max leads international smartphone shipments in Q2 2023 – Day by day Provide

Apple’s iPhone 14 Professional Max topped as the very best shipped smartphone globally within the first half of this yr, with a complete of 26.5 million models, in response to latest smartphone analysis by Omdia. This mannequin, which is the most costly within the iPhone 14 collection, was launched final September, and its worth ranges between $1,099 and $1,599. iPhone 14 Professional took second place, adopted by iPhone 14 in third place. This means that three fashions of the iPhone 14 collection entered the highest ten on this quarter.

Supply: Omdia

In a year-over-year comparability, iPhone 14 Professional Max shipments had been down 7.2 million models from the earlier yr’s best-selling cellphone, the iPhone 13, which shipped 33.7 million models. Nonetheless, the iPhone 14 Professional Max outperformed its predecessor, the 13 Professional Max, by 3.5 million models, whereas the iPhone 14 Professional outperformed the 13 Professional by 6.2 million models. Nonetheless, the iPhone 14 noticed a drop in shipments of 17.2 million models not like the iPhone 13.

Amidst the financial downturn and the enlargement of the used smartphone market leading to a decline within the mid to low finish market, the premium smartphone market is displaying regular development. Demand for Apple’s premium fashions stays excessive, particularly in rising markets, which drives gross sales of high-end fashions just like the Professional and Max within the iPhone collection.

Apple fashions occupied 5 spots within the prime ten, whereas Samsung smartphones occupied the remaining spots. The Samsung Galaxy A14 ranked fifth with 12.4 million models. Compared, final yr’s Galaxy A13 ranked third with 16.2 million models. Samsung’s flagship cellphone, the Galaxy S23 Extremely, took sixth place, mirroring final yr’s place for the Galaxy S22 Extremely 5G, albeit with a slight drop in shipments of 0.2 million models. Samsung Galaxy A14 5G, A54 5G, and A34 5G occupied positions from seventh to ninth.

Two fashions of Xiaomi’s Redmi collection, which had been within the prime 10 final yr, weren’t chosen this yr. This shift is attributed to the continual decline in shipments from Chinese language smartphone producers since 2022, particularly within the mid-to-low-end phase.

Omdia expects a decline in international smartphone shipments. Jusy Hong, senior director of analysis at Omdia, highlighted that the downturn within the mid-to-low-end market will proceed, particularly with the anticipated launch of the iPhone 15 collection later this yr. Android smartphone producers, which principally cater to the mid-to-low worth phase, are more likely to face extra cuts. In distinction, whereas Apple Professional and Professional Max shipments may even see a slight uptick because of sturdy demand, total iPhone shipments could stay on par with final yr or see a slight decline.

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